Research And Planning: Audience

Thrift Shop

Target audience demographic for Thrift Shop:

-       - Comedy Hip-Hop fans

-       - Age range from 13-late 20’s

-       - Both Male and females

-       - All ethnicity would be interested

-       - Largely middle class ABC1 demographic

-       - Likely to be educated and fortunate

-       - Happy adopting new technology and regularly uses social networking sites and the internet.

Brands/lifestyle for Kings of Leon fans:

-       - Very likely to own a phone, MP3 player or a computer. Most likely IPhone.

-       - A chance they love shopping and spending money on fashionable clothes.

-       - Enjoy spending time to look good.

-       - Levis.

-       - Some are sporty people with good energy and fitness.

-       - Most likely listen to music regularly.

-       - Spotify music

-       - JD

-       - H&M

-       - NIKE